As Padma’s photography business began to grow, she felt it was time for a fresh visual identity. During our discovery session, we explored her vision—a brand that felt soft, feminine, and a little whimsical. She gravitated toward a pale pink and purple color palette and expressed a strong connection to butterflies, wanting them to be a key part of her brand story. The goal was to create a look that reflected both her gentle style and her evolving confidence as a photographer.