During the discovery process, we came to understand their target market is urban dwellers who embraced sustainable living in their day-to-day lives. Their audience prefers compact, yet creatively built spaces and wouldn’t mind spending a little more in exchange for the pride of living in an environmentally sound abode. We went into the depths of what home means to them, what are the pain points of their audience, what they take pride in, and how MeganCorp could play a key role in giving them what they want. We developed their story, cause, purpose, visual identity, language, and much more.