How to Pick a Graphic/Web Designer Who’s Actually Right for You (And Why That Matters)
Photo by Vardan Papikyan on Unsplash
There are a lot of designers out there. From portfolios that dazzle to promises of quick turnarounds and budget-friendly packages, it can be overwhelming to figure out who’s actually the right fit for your brand.
If you're reading this, you probably care about your business—and you want someone who gets it, not just someone who can make things look pretty.
Here’s how to choose a designer who’s not only talented but also genuinely aligned with your vision, values, and goals.
1. LOOK BEYOND AESTHETICS
It’s easy to get wowed by pretty designs—but ask yourself: Do they feel thoughtful? Does the designer show that they understand the audience behind each project? You want someone who isn’t just making things look nice but is creating with purpose.
Quick Tip: Ask designers why they made certain choices in a project. Their answer will tell you a lot.
2. VALUES MATTER (MORE THAN YOU THINK)
Whether you care about sustainability, inclusivity, or ethical practices, choose someone who shares—or at least respects—those values. Working with someone who gets your why makes the process smoother, and the outcome more meaningful.
Quick Tip: Check their captions, blog posts, or about page. What do they stand for?
3. COMMUNICATION IS EVERYTHING
Design is collaborative. If they take forever to respond or don’t ask the right questions, it might not be the right fit. You want someone who is clear, asks good questions, and isn’t afraid to give honest feedback.
Quick Tip: Before hiring, have a conversation. If the vibe is off or it feels hard to communicate, trust that instinct.
4. PROCESS OVER PROMISE
It’s tempting to pick the person with the fastest delivery or lowest price, but those often come at the cost of clarity or strategy. Ask how their process works—and if they can walk you through it confidently, that’s a green flag.
Quick Tip: A good designer will guide you through the process, not rush you through it.
5. CHOOSE SOMEONE WHO CHALLENGES YOU (GENTLY)
The right designer won’t just say “yes” to everything. They’ll push you (kindly) when needed and explain their reasoning. That’s a sign of care, not conflict.
Quick Tip: Look for signs of collaboration and discussion in their testimonials or portfolio notes.
6. PORTFOLIO VARIETY = FLEXIBILITY
A good designer can adapt across styles. If their portfolio shows flexibility—and not just one trend—they’re more likely to create something unique for you, not just another template job.
Quick Tip: Ask to see a project that’s different from the rest of their work and ask what made it successful.
FINAL THOUGHT:
The right designer feels like a partner. You should feel seen, supported, and a little excited after that first call. If you’re still not sure who’s right for you—maybe it’s time we catch up?
👋 I love working with thoughtful, purpose-driven businesses who want design that’s strategic, honest, and a little bit magic.